Carton for packaged goods



OC- 15, 1934- .1. .1'. REINHOLD CARTON FOR PACKAGBD GOODS Filed May 29,1935 INVENTOR Q122/2 .7e 'fiz'z 730@ Patented ct. 16, 179734 Unire srArEeENr 3 Claims.

The present invention relates to the packaging of merchandise and moreparticularly to a novel carton for cigarettes.

In the packaging of a number of articles for 5.' sale as a unitarypackage, such for example, as ten packages of cigarettes in a box orcarton, it has been the custom to use a cheap pasteboard box which iscovered with a paper wrapper having printed advertisements thereon sothat the Il@ outside of the carton or box is of unsightly appearance andis therefore quite unsuited as a gift package or a package to be leftexposed to View in a well furnished room.

Some of the objects of the present invention 'l5v are to provide animproved container for a plurality of article packages; to provide a boxor carton which simulates in appearance the contents thereof; to providea cover for a box or carton which is so arranged and constructed as '20to outwardly display a replica of a plurality of packages of articles asthough assembled in a tray ready for any one to be removed therefrom foruse; and to provide other improvements as will hereinafter appear.

In the accompanying drawing Fig. 1 represents a perspective of a box orcarton embodying one form of the present invention; Fig. 2 represents asection on line 2-2 of Fig. 1; Fig. 3 represents a perspective of amodied form of the invention;

'30 and Fig. 4 represents a section on line 4 4 of Fig. 3. i

Referring to Figs. 1 and 2 of the drawing one form of the presentinvention is shown as a telescoping type of lid for receiving andconcealing 135; the body 11 of the box or carton. In this form the boxis of elongated, rectangular shape and of a height such as used toenclosevten packages of cigarettes arranged in two superposed rows offive packages each. As here shown the lid 10 is subl40j divided by lines12 parallel to each other and spaced apart to correspond to the width ofa package cf cigarettes, though this spacing can be varied to accordwith the shape of any other article. These lines 12 are continued downthe sides .45 of the box as shown at 13 but are intercepted by y5:0-within which the packages representations are stacked, a strip 15 `isarranged to extend longitudinally around the two sides and ends of thebox cover and may be printed or otherwise made to appear thereon as anelement contrasting in `55j a very definite manner from the packagerepresentations. As here shown the strip 15 is of paper pasted to thelid or cover and in whatever form it is preferably of less width thanthe height of the cover so that when its bottom edge is flush with thebottom of the box its top edge will be spaced from the top of the coverto sharply ac centuate a ledge 16 which gives the desired effect of thetop edge of a tray. Preferably the side portions 0i the strip 15 are cutaway to form respectively elongated slots 17 to give the appearance of atray of skeleton construction and through which slots 17 therepresentations of the ends of the packages can be seen. Thus while thecontrasting of the strip 15 with the representations of the packagegives the desired illusion of a tray containing two rows of stackedcigarette packages, the effect is made complete by the slots 17.

In order to preserve the lid in its original condition it, as well asthe strip 15, is preferably enclosed in an outer casing 18 of somesuitable tough fabric which is transparent so that the representationsof the tray and packages are fully exposed to View.

In the form of the invention shown in Figs. 3 and 4, the box isrelatively shallow to give the height of a single row of packages, butthe lid 20 which i'lts over the body 21 is divided by transverseparallel lines 22 and 23 properly spaced on the lid, top and sides toset off an accurate representation of a row of packages. In thisinstance the representation of a tray in which the packages are supposedto be exposed is obtained by a strip 24 extending around the sides andend of the cover but of a width less than the height of the lid. Thisstrip 24 is so arranged as to form the ledge or line 25 rep-resentingthe top edge of a tray, and to further the illusion this ledge 25 islongitudinally recessed so that the strip sides are narrower than thestrip ends but curve upwardly as shown at 26 to produce the desiredeffect of an. `open top tray. A casing 27 of transparent materialencloses the lid to protect the parts which form the package and trayrepresentations.

While only two forms are shown in which this invention may be embodied,it is to be understood that the invention is not limited to any' specicconstruction, but might be applied to various forms without departingfrom the spirit of the invention or the scope of the appended claims.

Having thus described my invention, I claim:-

1. A carton comprising an article receiving body, a lid to fit over saidbody, means on said pose the respective ends of said packagerepresentations.

3. A lid for a carton comprising a cover having transversely arrangedparallel lines forming representations of a row of packages, and meansencircling said cover to represent a tray, said means being slotted toexpose the ends of said package representations.

Y lJOHN -J. REINHOLD.

